Sam Whitelock heads to South Island Agricultural Field Days

24/03/2021

Sam Whitelock heads to South Island Agricultural Field Days
A bye week for the champion Crusaders is the perfect opportunity for senior lock and two-time World Cup-winning All Black Sam Whitelock to share the importance of rest, relaxation and dealing with pressure. The 32-year-old who grew up on a dairy farm in the Manawatu will be at the South Island Agricultural Field Days in Kirwee as part of his role as a Farmstrong ambassador.

Whitelock, who has been a Farmstrong ambassador since 2016, sees a lot of parallels between rugby and farming.

“I know the challenges farmers regularly face with weather events, production targets, fluctuating prices and changing regulations. I reckon rugby and farming are similar in that way; there are always results you need to achieve, whatever the conditions. Dealing with disappointment when things don't go according to plan is also a challenge for both.”

“Being a professional athlete has certainly taught me that investing up front in your wellbeing is vital for times when you are under the pump and need to draw on it; it’s no different in farming. Once I complete my rugby career I’ll be heading back to the land. When I do, I’ll continue applying all that I have been sharing and learning through Farmstrong.”

Whitelock will be at the FMG site, number 570, on Friday sharing stories and taking photos with farmers, growers and the general public before heading along to the JJ site at number 213 where he’ll get amongst the impressive line-up of Fendt and Massey Ferguson tractors.

Former All Black Richard Loe will also feature at South Island Agricultural Field Days, broadcasting his rural radio show REX (Rural Exchange) alongside co-host Hamish McKay. The pair will be onsite with Carter’s Tyres as well as mixing and mingling with the various exhibitors.
Further information is available from:

George Berry, Media Manager on 027 538 5633 or george [at] wearecanterbury.co.nz

OR

Jordain Adams on 027 589 0347 or Jordain.adams [at] dwn.org.nz

Friends of SIAFD

The following companies and organisations are proud to be associated with the South Island Agricultural Field Days

Gold Supporters

Silver Supporters

Friends of SIAFD

  • AgriMagic
  • Aylesbury Creamery
  • Bailey Tanks
  • Ballance Agri-Nutrients
  • Bill Smith
  • Cresslands Contracting
  • Cubex Containers
  • DJA Engineering
  • Environment Technology
  • Fred Dodson
  • Graham Hoult
  • Hansen Products
  • Jackson Holmes
  • Kea Trailers
  • Kirwee Fire Brigade
  • Kirwee Rugby Club
  • Lancaster Bros
  • MA Bruce Ltd
  • Malabar Farm Ltd
  • Masterguard Security Systems
  • Miles & ILAM Toyota
  • PGG Wrightson
  • Quigleys Contracting
  • Rangiora Toyota
  • Recreational Services
  • Redmond Ag Farming
  • Robinson Dairy Farm Ltd
  • Sheat Contracting
  • Springfield Lime
  • Tony Redmond
  • Wilfield Sheep Stud
The SIAFD is a story of success. It has been the result of hard work by young farmers since 1951. About 175 members have served on the organising committee and several hundred others have worked during the field days providing the hands on approach needed to prepare for and run successful events.
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